(Four Eyes) On Your Social Media

Put(t)ing Social Proof On The Table Do you ever wonder if Social Media is worth the time and effort it takes to do it right? Are you discouraged by the pace of audience building and the investment of time needed? Have you thought that Social Media ROI is nearly impossible to measure?   PLEASE...

Cruisin’ The Information Highway: Do You Stop When No One Is At The (Social Media) Shop?     During a very stimulating Skype chat with my friend Rich McElany last week, we were discussing ‘how to break through the fear/doubt/reluctance barrier many small business owners have (concerning...