(Four Eyes) On Your Social Media

Image by Mr Kris via Flickr Gone are the days of collecting money for a charity or cause door-to-door.  Well sure, Girl Scouts still come to sell cookies, but strict Scout guidelines have to be met in order for them to go door-to-door to come see you.  They probably would prefer to just have their...

The expression of ‘having clout’ refers to being influential.  In the dictionary, clout is defined as influence, pull, power and muscle.  You want some of that social media influence, don’t you? In the social media market, clout is measured by www.klout.com, the ‘Standard...