(News) Feeding your Facebook Fan Page
(News) Feeding your Facebook Fan Page
As social media manager, I teach social media workshops; from social media basics to advanced social media business strategy. My workshop participants vary in level of social media knowledge and include business owners, office managers as well as entrepreneurs.
I do a lot of local networking to connect with potential clients and sometimes a friendly one-on-one meeting will result in a referral exchange, mutual respect and friendship. Usually these meetings are set up at the request of the business owner who wants to ‘pick my brain’ or ask a few questions. And more often than not, they have indicated they might want to become a client and are requesting an initial consult.
Several times now, as I’ve connected with new local business owners, I have found that they are already somewhat connected on several social media platforms. In looking at why they are eager to meet one-on-one and why they set up the meeting and asked for my help, I often see the same reason:
They need help with Fan Page Engagement, or really, lack thereof.
Lack of engagement, particularly on their Fan Pages, but also on their Twitter and LinkedIn accounts, is often an issue with new business owners and those that are just starting out in social media.
In this post, I’d like to highlight the Fan Page news feed, one of the most overlooked tools for small businesses on Facebook.
Your news feed is a constantly updating list of stories from people and Pages that you follow on Facebook.
Your Fan Page news feed contains information, links and updates from Fan Pages you follow.
Most of my new clients have not ‘liked’ any other Fan Pages ‘as their page’. Therefore, they have no information, links and updates from other Fan Pages in their news feed to share on their Fan page wall because they are not following anyone!
Let me go through this step by step to explain why this is essential for Fan Page engagement:
- Sign in with your personal profile.
- Look at your Personal Profile news feed. You’ll see the most relevant stories from people and Pages that you follow on Facebook.
- Next, go to ‘Account’ and ‘Use Facebook as Page’.
- You will now be able to see your Fan Page news feed. If you do not see many posts, you have not ‘liked’ many Fan Pages as a page.
If you need help connecting with other Fan Pages, do a Facebook search. Consider searching for key words pertaining to your industry (i.e. printing, sewing, social media) You can also search for Fan Pages by name or location.
Here are 5 great reasons why you should be feeding that newsfeed with newly ‘liked’ Fan Pages:
- You can share content from other Fan Pages with the click of ONE button if you see the post in your news feed. Just hit ‘SHARE’ underneath the post you want to share on your wall.
- Finding other Fan Pages in your niche enables you to share relevant and up-to-date industry news with the click of one button. Even if you are swamped with work and you do not have time to write a blog post or send out an e-mail, by re-posting newsworthy posts from others, you still are on top of your game and do not have to disappoint your own Fans.
- You can go to the Fan Page’s wall and engage as a business, with a business. That is called business to business networking! You leave a ‘link back’ to your Fan Page every time you do that. You also have a real possibility to build lasting social media relationships that way.
- Once you’ve liked a Fan Page as a Fan Page, you can @tag those other Fan Pages and do a shout out or promote them to your fans. This allows for easy referrals and testimonies.
- When you comment on other Page’s posts as a Fan Page, you have an opportunity to establish yourself as an ‘expert’. Leave a detailed comment and show off what you know.
All this engagement leads to more fans, more exposure and ultimately, more business for you.
Are you ready for some Fan Page engagement?
How many Fan Pages have you ‘liked’ as a Fan Page?
We would love to hear how you have used your Fan Page news feed to connect, get more engagement and build your fan base! We encourage you to leave you comments below.
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